Baba Ramdev-Acharya Balkrishna Launch Tech Start-Up
The entire distribution, supply chain management and retail billing is done through the software created by Baba Ramdev's tech start-up Bharuwa Solutions and the company in the last one year has invested upwards of Rs 100 crore to get its tech platform in place.
Patanjali Ayurved founders, Baba Ramdev and Acharya Balkrishna have always created excitement in the corporate world with their out-of-the-box ways of doing business. The exponential growth of their FMCG business (which in the last couple of years has slowed down considerably) had forced several incumbents to pull up their socks and the duo are now set to surprise industry yet again, by foraying into technology. The group has launched a technology start-up, Bharuwa Solutions, which boasts of five patented technologies in supply chain management, distribution, soil testing, fertiliser calculation and backward linkage. In an interview with Business Today, Acharya Balkrishna, MD, Patanjali Ayurved said his company's entire distribution, supply chain management and retail billing is done through the software created by Bharuwa Solutions and the company in the last one year has invested upwards of Rs 100 crore to get its tech platform in place.
Patanjali Ayurved founders, Baba Ramdev and Acharya Balkrishna have always created excitement in the corporate world with their out-of-the-box ways of doing business. The exponential growth of their FMCG business (which in the last couple of years has slowed down considerably) had forced several incumbents to pull up their socks and the duo are now set to surprise industry yet again, by foraying into technology. The group has launched a technology start-up, Bharuwa Solutions, which boasts of five patented technologies in supply chain management, distribution, soil testing, fertiliser calculation and backward linkage. In an interview with Business Today, Acharya Balkrishna, MD, Patanjali Ayurved said his company's entire distribution, supply chain management and retail billing is done through the software created by Bharuwa Solutions and the company in the last one year has invested upwards of Rs 100 crore to get its tech platform in place.
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